How To Use LinkedIn For Business Development

An introduction to using LinkedIn to elevate your personal profile and generate revenue from clients. This 24-minute long presentation covers:

• Why LinkedIn is the best social media platform for business (3:17)
  • Why being connected to a potential client on LinkedIn is more effective than just sending them a cold email (5:00)
• How to complete your profile that tells a story (6:39)
  • Why it’s important to let potential clients “fit you into a box” (8:23)
• The importance of having an ideal customer profile (ICP), and how to leverage LinkedIn to find other people like them (10:17)
  • How to connect with new contacts, why it’s important to get a pulse on what they’re talking about, and how I’ve done it (11:26)
• What the 1% rule is, why creating content on LinkedIn puts you ahead of the curve, and tactics for engaging with VIP contacts (15:31)
  • How to avoid posting cringey content (17:12)
  • Turning content from past comments into original posts that resonate with your ICP (20:51)

About Me: I'm a former salesperson with over 85,000 followers who has been leveraging LinkedIn to generate & influence millions of dollars in revenue since 2016. Currently I'm hold a marketing position at a legal technology company that sells its software to corporate legal departments.